About Adaya

Welcome to Adaya Beauty, a space to discover, support, and shop beauty, wellness, and lifestyle products with ease…all provided by Black, POC-owned, and good-for-you brands.

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Why Adaya?

Adaya Beauty is your utopia to finding the best products that meet your needs. This is the shopping experience that makes you feel seen, heard, and undoubtedly appreciated for who you are. Finding the best products should feel like a breeze…and we’re making sure of that.

Our Values

We know exactly what you need as Black and POC consumers. Products that provide relief and remedy to our concerns. Brands that understand us and that we feel good supporting. A safe and fun space for you to easily discover brands and products that make you feel like you’re shopping in paradise.

Our Team

The team building Adaya is filled with Black & People of Color who not only understand your needs but also share those same needs. We believe that Black & People of Color deserve a better shopping experince and we are here to bring you just that!

Our Brands

Brands? More like besties.

When it comes to providing the best products for Black and POC consumers, we’re a bit stingy with whom we choose to share our platform with. We only want the best, afterall…and these brands? It doesn’t get any better than them!

The brands we offer are effective, safe to use, and reliable. Not only do we admire their values and missions, but we wholeheartedly trust them to solve your most sensitive problems with their products. They have the backs of Black and POC consumers, so we’re gladly backing them up with our own safe space.

Shop beauty, wellness, and lifestyle products from our curated collection of brands and businesses. You’ll be left feeling fulfilled and flourished.

Adaya Approved Guarantee

Safe to use products that back up their claims founded by brands that support the wellbeing of Black and People of Color, always.


I'm not sure what to buy. Can I get some advice on which products are best for me?

We would love to answer any questions you may have and help you learn more about the products on our site. E-mail us at adayabeauty.com to get advice from our expert team. We will do our best to reply as soon as possible!

Can I use multiple promotion codes on a single order?

Our website can only apply one promotional code per single order. Promotional codes are unable to be used in conjunction with other promotional codes on the same order.

How can I track my order?

An email will be sent out immediately after your order has been placed. We also have a tracking page that you can access on our website to access details on the delivery status of your order. 

How do shipping fees work? 

Shipping fees are non-refundable. If you refuse a shipment from Adaya Beauty, you will be held responsible for the original shipping charges, plus the cost of returning the package to us. This amount will be deducted from any credit issued.

How quickly do you ship?

Our standard is once an order is placed it is shipped within 48 -72 hours. However, during holidays and periods of increased volume, processing can take up to five to seven business days. Once shipped, tracking information will automatically be emailed to you.

What is your return policy?

At Adaya we put you first and your satisfaction is our priority. We accept returns in exchange for a store credit for products that have not been open and or used. If you received an incorrect order or damaged product, please email us at hello@adayabeauty.com within five (5) days from the date you received your order. If you received a delivery confirmation but did not receive your product, please email us within 48 hours from the delivery date. 

I am having trouble with my shipping address do you have an address change policy?

Before ordering, we suggest for you to go to USPS.com and click on Find Zip Codes. You can enter the first line of your street address, city, and state, and USPS will return the standard zip code and correct entry of your city, state, zip combination. We do not offer address changes after a purchase has been made on our site and recommend for you to contact the USPS at 1 (800) 275-8777 once you receive your tracking number and see if they can reroute your package. This request is not guaranteed. 

What is your policy for orders that are lost and or missing and stolen package policy?

Once your order has been successfully logged with the US Postal Service for delivery, Adaya Beauty is not responsible for lost, missing, or stolen packages. In addition, we do not hold or accept responsibility for packages that have been reported as delivered by the carrier. We do not issue refunds or credits for packages that the carrier confirms as being delivered. Please email hello@adayabeauty.com for instructions on how to file a claim. We will assist you in working with the carrier to complete the claims process. Please note: Claims can take up to 30 days to complete (depending on the shipping carrier used). 

If a package is returned as undelivered, you will be issued a refund minus shipping charges. If your package is returned because an incorrect address was entered, we may attempt to reach out and obtain the corrected address. Inthe case we can get it in contact you will be responsible for the reshipment fee of your item at the whole rate of the carrier, unless otherwise discussed with our team. 

Do you ship internationally?

At this time, we do not ship internationally.

Do you ship to PO Boxes? 

We  ship to PO Boxes via USPS. However, expedited shipping is not available to a PO Box. Other carrier options are available and we reserve the right to change carriers at our discretion.


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