I'm not sure what to buy. Can I get some advice on which products are best for me?

We would love to answer any questions you may have and help you learn more about the products on our site. E-mail us at adayabeauty.com to get advice from our expert team. We will do our best to reply as soon as possible!

Can I use multiple promotion codes on a single order?

Our website can only apply one promotional code per single order. Promotional codes are unable to be used in conjunction with other promotional codes on the same order.

How can I track my order?

An email will be sent out immediately after your order has been placed. We also have a tracking page that you can access on our website to access details on the delivery status of your order. 

How do shipping fees work? 

Shipping fees are non-refundable. If you refuse a shipment from Adaya Beauty, you will be held responsible for the original shipping charges, plus the cost of returning the package to us. This amount will be deducted from any credit issued.

How quickly do you ship?

Our standard is once an order is placed it is shipped within 48 -72 hours. However, during holidays and periods of increased volume, processing can take up to five to seven business days. Once shipped, tracking information will automatically be emailed to you.

What is your return policy?

At Adaya we put you first and your satisfaction is our priority. We accept returns in exchange for a store credit for products that have not been open and or used. If you received an incorrect order or damaged product, please email us at hello@adayabeauty.com within five (5) days from the date you received your order. If you received a delivery confirmation but did not receive your product, please email us within 48 hours from the delivery date. 

I am having trouble with my shipping address do you have an address change policy?

Before ordering, we suggest for you to go to USPS.com and click on Find Zip Codes. You can enter the first line of your street address, city, and state, and USPS will return the standard zip code and correct entry of your city, state, zip combination. We do not offer address changes after a purchase has been made on our site and recommend for you to contact the USPS at 1 (800) 275-8777 once you receive your tracking number and see if they can reroute your package. This request is not guaranteed. 

What is your policy for orders that are lost and or missing and stolen package policy?

Once your order has been successfully logged with the US Postal Service for delivery, Adaya Beauty is not responsible for lost, missing, or stolen packages. In addition, we do not hold or accept responsibility for packages that have been reported as delivered by the carrier. We do not issue refunds or credits for packages that the carrier confirms as being delivered. Please email hello@adayabeauty.com for instructions on how to file a claim. We will assist you in working with the carrier to complete the claims process. Please note: Claims can take up to 30 days to complete (depending on the shipping carrier used). 

If a package is returned as undelivered, you will be issued a refund minus shipping charges. If your package is returned because an incorrect address was entered, we may attempt to reach out and obtain the corrected address. Inthe case we can get it in contact you will be responsible for the reshipment fee of your item at the whole rate of the carrier, unless otherwise discussed with our team. 

Do you ship internationally?

At this time, we do not ship internationally.

Do you ship to PO Boxes? 

We  ship to PO Boxes via USPS. However, expedited shipping is not available to a PO Box. Other carrier options are available and we reserve the right to change carriers at our discretion.


Adaya was born from my frustration with the beauty shopping experience. I wanted a place where people like me could confidently shop, receive trusted advice, and discover products that genuinely work—without the endless search, trial and error, and wasted money.

  • Black consumers are 3x more likely to be dissatisfied than non-Black consumers with their options for hair care, skincare, and makeup.

  • Only 13% of beauty consultants provide knowledgeable product recommendations for Black consumers.

  • In-store, less than 7% of brands available to purchase cater to black consumers' beauty needs.

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Our Mission

Our mission is to create a retail destination where People of Color are the standard—not the exception—when it comes to product selection, efficacy testing, and resources that enable them to find products that solve their beauty needs.

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